Acura Repair and Service in Roseville, MN

Acura is the luxury vehicle division of Honda Motor Co., Ltd., a Japanese automaker. Launched in 1986, Acura was the first Japanese automotive luxury brand, establishing a new trend in the industry and setting a benchmark for quality, reliability, and performance.

Here’s an overview of Acura’s history, its growth, and its current standing in the automotive market:

Founding and Early Years

• 1986: Acura was introduced in North America as Honda's luxury and performance division. The brand was established to target the growing luxury car market in the United States and Canada. Acura launched with two models:
• Acura Legend: A luxury sedan that became the flagship model and was highly praised for its refinement and build quality.
• Acura Integra: A sporty compact car known for its agility, reliability, and advanced engineering.

Innovations and Market Positioning

• Late 1980s: Acura quickly gained a reputation for delivering high-quality, reliable vehicles with superior engineering and design. The success of the Legend and Integra helped Acura establish itself as a serious competitor in the luxury car market, challenging established European and American luxury brands.
• 1990: Acura introduced the NSX (New Sports eXperimental), a mid-engine sports car that brought advanced technology and precision engineering to the sports car market. The NSX was the first production car to feature an all-aluminum body, and it included innovations such as a titanium connecting rod and Honda’s VTEC (Variable Valve Timing and Lift Electronic Control) technology.

Growth and Model Expansion

• 1990s-2000s: Acura continued to expand its model lineup with vehicles like the Acura TL, a luxury sedan that became one of the brand’s best-selling models, and the Acura MDX, a midsize luxury SUV that was well-received for its versatility and comfort.
• 2000s: Acura focused on enhancing its brand image by introducing more performance-oriented models, such as the Acura RSX, a replacement for the Integra, and the Acura TSX, a compact executive car. The brand also embraced advanced technology and luxury features, incorporating navigation systems, premium audio, and other high-tech amenities.

Recent Developments

• 2010s: Acura introduced a new design language called "Precision Crafted Performance," emphasizing sharp lines, a bold front grille, and advanced technology. The brand refreshed its model lineup with vehicles like the Acura ILX, a compact luxury sedan, and the Acura RDX, a luxury compact crossover SUV.
• 2015: Acura reintroduced the NSX as a hybrid supercar, featuring a twin-turbo V6 engine combined with three electric motors, showcasing Acura’s commitment to performance and innovation.

Current Status and Future

• 2020s: Acura has continued to focus on luxury performance and advanced technology. Recent models like the Acura TLX and the Acura MDX have been updated with new designs, powerful engines, and enhanced features, aligning with Acura’s Precision Crafted Performance philosophy.
• 2022: Acura reintroduced the Integra as a new model, blending performance and practicality with a focus on younger, enthusiast drivers.
• Electric Future: Acura is also preparing for an electrified future with plans to introduce fully electric vehicles. The brand announced the Acura ZDX, an all-electric SUV expected to launch in 2024, as part of its strategy to expand its electric vehicle lineup.

Acura continues to build on its legacy of innovation and quality, targeting a niche market of luxury, performance-oriented customers who value reliability and advanced technology. The brand is positioned as a key player in the luxury segment, especially as it moves toward electrification and sustainable mobility solutions.

Baber Auto Repair Service is an independent, family-owned repair shop with ASE Certified Technicians who live in the neighborhood. We are located in Roseville, MN and we service vehicles from all over the St. Paul/Minneapolis area. Our customers come from all over – including Falcon Heights, Arden Hills, Little Canada, and Vadnais Heights. If you feel like you need your vehicle serviced or repaired by reliable mechanics, contact us today!

Precision Performance – Acura Care at Baber Auto Repair Service.